In this week’s episode of The Secrets of Business Mastery Podcast, Mike Agugliaro interviews Brittany Hodak, who, in 2011, co-founded ZinePak, a marketing company that helps music super fans connect with the artists they love. The company has grown from a two-person operation to a multi-million dollar international entertainment company. Brittany has won numerous awards and, in 2015, appeared on Shark Tank, where she garnered the interest of four out of the five entrepreneur sharks. During the podcast, Mike and Brittany discuss what it’s really like to be an entrepreneur on Shark Tank, keeping people engaged, the importance of branding, and the future of marketing.
Main Questions Asked:
Talk about your experience on Shark Tank.
Share your thoughts on marketing in general.
How can people be more consistent with their marketing?
What should we think about in how we create an experience in our marketing?
Why is copycat marketing so dangerous?
Is there ever too much marketing?
What are things you created that made a great impact?
How does marketing help create a tribe and keep people engaged?
What are the hot trends and future in marketing?
What are the news statics on the amount of marketing and brandable images people are getting hit with every day?
Share with us what businesses should know about branding.
How do you know when you have great branding?
What are the tips and tricks when a company starts to grow that you have put in place to scale?
In this week’s episode of The Secrets of Business Mastery Podcast, Mike Agugliaro interviews Karyn Greenstreet, who is an internationally known self-employment expert and small business consultant. Karyn has owned six businesses since 1981 and has spoken at numerous national conferences on business strategy and marketing topics. She has taught more than 270,000 people worldwide, is the president of Passion For Business, and operates four websites. During the show Mike and Karyn discuss time and calendar management, prioritizing, and procrastination.
Main Questions Asked:
What is time management?
How does somebody prioritize?
How do I strategically think through the process?
What can you share about calendar management?
Why do people procrastinate?
What are your thoughts on delegation?
What can business owners do to get their time back?
In this week’s episode of The Secrets of Business Mastery Podcast, Mike Agugliaro interviews Todd Tressider, who is a former hedge fund manager and retired at age 35. He is the author of five books on personal finance and loves playing the money game. Todd is a financial educator whose specialty is advance retirement planning and investment strategy to build wealth. During this episode, Mike and Todd discuss the myths of wealth, wealth building, and planning for your future.
Main Questions Asked:
What is wealth?
What are the problems you’ve seen with people who are trying to build wealth, and the problems of not understanding?
What are the steps for someone who has been in the working game to turn it into wealth?
Can you have freedom without wealth?
What are the brackets of wealth?
Give us some ideas of vehicles, and what we should consider when it comes to wealth?
What do business owners need to think about in the next few years?
Key Lessons Learned:
Day Trading
Day trading is a tough game as you’re dealing within the noise of the market, and there is a lot of random distribution of price movement in a short-term level.
Investing is all about mathematical expectancy, and there is a formula for that. Todd takes an engineering scientific approach to things.
The fundamental problem with day trading is that it is a job, so you aren’t developing passive income and freedom.
It is hard to get statistical validity on day trading.
Financial Wealth
Wealth is when cash flow exceeds expenses.
A common problem is not defining your assets properly.
There are three large asset categories for building wealth:
1) Real estate
2) Business
3) Paper assets
A lot of people think building wealth is putting money away in the 401K or savings, but the statistics show building wealth is through business or real estate.
There are tax advantages and leverage advantages to business and real estate that doesn’t exist in the paper asset field.
Paper assets are a wealth storage vehicle that tries to maintain wealth.
People confuse assets with cash flow.
When you convert your business into a true business where it produces cash flow, then you are truly building wealth.
For some, money is not a tool but has an emotional connection, and for others it is a sense of self-worth.
The vast majority of people who create wealth give more value than they take.
Personal Wealth
There is a difference between financial wealth and personal wealth.
To make a change you have to have a mindset shift.
Think about where you are right now and where you want to be.
The stuff you love the most is meaningful when it’s punctuated by a meaningful life and meaningful work.
There is a lot of value to work that people don’t recognize when they are stuck in the middle of it.
Work provides a sense of contribution, community, and relationships that happen through business.
The question should be, ‘how do I build a life so wonderful that I never want to retire from it?’
The root of what creates fulfilling work isn’t passion.
Passion isn’t innate, it is developed.
You can have freedom without wealth; however, this will not be financial freedom.
Breaking Investment Myths
Investment done right is not a product, it’s a process.
Any of us can open a brokerage account, and we are all equals with access to the same product. Yet, we will all produce widely different investment results. The difference is the process.
What is a good investment today could be a bad investment tomorrow.
Blowing Up Myths in Retirement Planning
Retirement is a euphemism for ‘old age financial independence.’
Cash flow is often more valuable than the asset.
The government has waged a war on savers, so there is little return on assets right now.
When you sell your business, you will pay a huge chunk of tax on the proceeds.
Financial planning done right is all about scenario analysis.
The myth is that you go to the calculator and input variables. A calculator is a mathematical projection of assumptions you plug in.
Approaching retirement from a life planning approach is super powerful.
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In this week’s episode of The Secrets of Business Mastery Podcast, Mike Agugliaro interviews Sameer Kumar who teaches experts how to build six-figure, office-not-required lifestyle businesses. Sameer is also the author of How To Make Over A Hundred Thousand A Year Working Under 20 Hours A Week. During the show, Mike and Sameer discuss creating a lifestyle business, technology, and business owner strategy.
Main Questions Asked:
What is a lifestyle business?
Give us some tips and tricks about technology that we aren’t thinking of to create a lifestyle business.
Do you see technology as a future problem for people?
What is broken with some business owners today?
Tell us the turning point to owning a law firm, having employees, and the day when you figured out it wasn’t what you wanted?
Talk about the power of investing in yourself.
Talk about your favorite marketing theories and strategies.
What do you think business owners should hear and think about?
In this week’s episode of The Secrets of Business Mastery Podcast, Mike Agugliaro interviews Dave Sanderson, who is an inspirational survivor, speaker, and author. When US Airways flight 1549, AKA ‘The Miracle on the Hudson,’ ditched into the Hudson River on January 15, 2009, Dave Sanderson knew he was exactly where he was supposed to be. The last passenger off the back of the plane on that fateful day, he was largely responsible for the well-being and safety of others, risking his own life in frigid water to help other passengers off the plane. Dave emerged with a mission to encourage others to do the right thing. During the podcast, Mike and Dave discuss mission-focused leadership and how to create your flight plan.
Main Questions Asked:
How did the plane crash shift your life?
What is the problem you’ve seen with leadership today?
What are the pains business owners are dealing with by not having a plan?
How do we implement the mission in our company?
What are your strategies for getting people to change?
What roadblocks do people experience?
How do you deal with negative people within the team?
How do you know when it’s time for a new mission?
What is the quickest way for a business owner to identify if they have the right person in the right job?
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